“Shaka helped us launch something excellent in the form of TikTok and the Ultimate Travel Hacker Australia campaign which has set us up for success going forward."

- Jen Rankine, Skyscanner.

95,000

new followers in six months.

82%

reduction in CPM.

9.2 Million

total reached accounts.

Exceeded TikTok’s forecasted reach acquisition by:

560%

Launched ‘Ultimate Travel Hacker’ campaign in:

Australia

Exceeded TikTok’s forecasted follower acquisition by:

32%

The Challenge

Skyscanner wanted to reach and build a new, highly engaged audience of travel enthusiasts on TikTok.

Travel is a competitive category and Skyscanner wanted to connect with consumers on a deeper, more meaningful level.

How did we do it?

We leveraged a dynamic mix of trending content, internally crafted material by Shaka Social, and content curated from creators and influencers, we devised and executed a distinctive TikTok strategy that surpassed projected results by an impressive 50%, with TikTok themselves hailing it as: “the most cost-effective follower campaign we’ve ever witnessed.”

We simultaneously developed, diversified and expanded the Skyscanner global influencer programme, going above and beyond in delivering a surplus of content within the confines of the predetermined budget.

Lets talk social.

(We’re a friendly bunch 😃)