In just 12 months the podcast and social accounts made waves across the watch industry, with brands like IWC, Rolex and Audemars Piguet engaging and taking note. 

Our content reached a combined 80 million people across multiple platforms, and built an extremely passionate and hyper-engaged community of watch lovers from across the globe. 

Our social strategy focused on utilising high-energy, engaging short-form video content that broadcast the personalities of the three hosts, Adrian, Andrew and George. 

Entertainment was the top-priority, and we continually leveraged impactful moments from episodes to hook people in on social and convert them to engaged followers at rapid pace.  

Alongside providing social-first entertainment at scale, a core part of our strategy was community engagement. 

We crafted and shared content designed to initiate and maintain a dialogue with the AET audience, asking for opinions and using their feedback to inform both future social content and podcast episodes. It worked, with comments left by users on social media exceeding over 18,000 in 12 months (that’s almost 50 per day).