Jack & Victor, a celebrity fronted Whisky and Gin brand with a growing online presence, needed a partner to help them scale DTC revenue, build brand affinity, and expand their global reach. With ambitious growth goals, they sought a strategy that would resonate with their niche audience and drive significant results.
Understanding Jack & Victor’s niche audience was key to our success. We consistently created content that drove engagement and extended the brand’s reach, resulting in earned media coverage. By leveraging insights from organic content performance, we optimised paid media strategies across Meta, Google, and Email, leading to a substantial increase in monthly revenue.
Our integrated approach allowed Jack & Victor to achieve rapid growth, enhance customer loyalty, and expand the brand’s global footprint across social.