Sculpted by Aimee is quickly making waves in the competitive beauty industry. Known for its high-quality products and commitment to empowering individuals through makeup, Sculpted by Aimee has established strong brand awareness and a loyal customer base in Ireland. However, the brand recognised a significant opportunity for growth in the UK market, where its presence was not as pronounced.
To strategically expand its footprint and drive revenue in the UK, Sculpted by Aimee set its sights on TikTok Shop. By leveraging TikTok Shop’s extensive reach and engagement potential, the brand aimed to not only boost its monthly Gross Merchandise Value (GMV) but also solidify its position as a go-to beauty brand for UK consumers.
With a clear focus on increasing brand visibility and driving sales through engaging and targeted content, Sculpted by Aimee’s journey into TikTok Shop marks a pivotal step in its growth strategy, positioning the brand for long-term success in the UK market.
We took charge of Sculpted by Aimee’s TikTok creator strategy, content production, and TikTok Shop management, leading to a significant boost in brand visibility and sales. By strategically partnering with a diverse range of small to medium-sized creators, we transformed the brand’s TikTok Shop performance, increasing monthly revenue from £200 to over £22,000. Notably, 80% of this Gross Merchandise Value (GMV) was directly driven by Shaka Social creators, showcasing the power of authentic influencer marketing in accelerating brand growth and market presence.