Time+Tide, an influential online watch publication, faced the challenge of maximising their social media engagement while driving substantial revenue growth through their online store. With a passionate and niche community of watch enthusiasts at their disposal, they sought to consistently enhance organic engagement across social platforms and simultaneously increase monthly revenue.
Adopting a data-driven approach, we developed a bold and highly targeted content strategy that resonated with Time+Tide’s core audience. Our strategy emphasised scalability, high-frequency content distribution, and a flexible, reactive approach that allowed us to adapt swiftly to audience preferences and trends.
By meticulously analysing the performance of organic content, we gained valuable insights that directly informed our paid media strategy. Leveraging this data, we optimised campaigns across Meta and Google, driving significant increases in both engagement and revenue. This seamless integration of organic and paid strategies enabled us to maximise ROI and achieve impressive results in a short time frame.
Our targeted, data-first approach successfully transformed Time+Tide’s social media presence and online sales, proving the effectiveness of a well-coordinated strategy that combines organic content with paid media.