Whyte and Mackay, a prestigious name in the world of whisky, boasts a heritage that spans over a century. As one of the largest and most respected whisky manufacturers globally, they are the proud owners of iconic brands such as The Dalmore, Fettercairn, Jura, and Tamnavulin. With a legacy of crafting exceptional whiskies, Whyte and Mackay sought to strengthen their digital presence and engage more effectively with their global audience.
The challenge was clear: Whyte and Mackay needed a strategic partner to spearhead their social content and external corporate communications. The primary goal was to enhance brand affinity and drive a substantial increase in engagement across all platforms, reflecting the brand’s storied history and commitment to quality.
Through a combination of strategic content planning, targeted campaigns, and consistent engagement, we successfully elevated Whyte and Mackay’s social media presence. The results speak to the power of a well-executed digital strategy in driving brand affinity and engagement for one of the world’s most esteemed whisky manufacturers.
By partnering with us, Whyte and Mackay not only strengthened their connection with their audience but also set a new benchmark for social media success in the whisky industry.