5 simple steps to create a winning social media strategy.

A winning social media strategy isn’t as easy as just posting something cool and hoping for the best. It’s important to consider a few things before embarking on the journey of social media success. We’ve broken it down into a few easy to follow steps to consider while you work through the process of constructing […]

Social Media Statistics to help you plan your strategy for 2022.

Last week we shared with you a killer breakdown of how to create a winning social media strategy. Now, while this is all super important, how can you know what social media platforms are best for your brand? In the below infographic, StatusBrew shares significant social media stats across all major platforms that marketers should […]

We’ve been shortlisted for an award!

If awards ceremonies are your thing, and you’re distraught at the realisation that the Oscar’s buzz is slowly fading – don’t worry! We’ve got just the news for you… Shaka Social has been shortlisted for the Rising Star Award at the Startup Awards National Series! The category focuses on exciting new businesses that are developing […]

TikTok Shares New Tips on How to Maximise Content Performance.

TikTok has provided users, interested in business use on the platform, some new notes on how to maximise TikTok content performance, which could be fairly handy in mapping out your brands platform strategy in the app moving forward. Is your business on Tiktok? Since Q2 2020, user spending on the app has exceeded £220 million […]

What Are TikTok Spark Ads?

In June 2020 TikTok made the bold statement ‘Don’t Make Ads, Make Tiktoks’, cementing the social media platform as a new arena where old digital advertising rules don’t apply. The following year, in July 2021, TikTok launched their new advertising tool Spark Ads which they tagged as a “one-of-a-kind solution for brands to cement their […]

What is “TikTok Now”?

TikTok Now is the latest feature in the ever expanding universe of TikTok. Unveiled in the US on September 15th, 2022 as the ‘newest way to be entertained and connect with others on TikTok’, the premise of TikTok Now is to share a snapshot of your day with your friends and/or followers at a random […]

Instagram Launches Test of In-App Scheduling

Instagram has started testing scheduled posts and reels in the app. This development would allow creators to schedule their content ahead of time, without having to rely on third party sites or the Facebook Creator Studio on desktop – vastly improving the user experience for creators and social media managers alike. Move over Hootsuite! ? […]

YouTube is (finally!) monetising shorts

In the latest push to keep up with industry titan TikTok, YouTube have announced that in early 2023 they will be monetising shorts. This development is likely an attempt to stop creators leaving the platform en masse for more lucrative apps like TikTok and Twitch. YouTube’s bid for content creators loyalty will offer 45% of […]