We Are Makers – Shaka Social

people reached.

followers.

conversion rate.

ROAS

Shaka Social worked with WAM to build an engaged community of over 25,000.

The result was half a million people reached and a consistent increase in content engagement.

The Client

We Are Makers is an independent publication that showcases a wide array of wonderful, dedicated and talented makers and craftspeople from across the world.

The Challenge

We Are Makers wanted to grow their audience, increase the reach of their social content and drive meaningful sales through a combination of organic and paid social on Instagram.

The Solution

We created a flexible social strategy that bridged the gap between organic and paid content. We focused on building an engaged community through high-quality, personable content as told from the perspective of Kate and Jack (the founders).

We also combined this approach with a targeted paid strategy to drive a measurable, attributable increase in web traffic and sales via Instagram.