The result was half a million people reached and a consistent increase in content engagement.
We Are Makers is an independent publication that showcases a wide array of wonderful, dedicated and talented makers and craftspeople from across the world.
We Are Makers wanted to grow their audience, increase the reach of their social content and drive meaningful sales through a combination of organic and paid social on Instagram.
We created a flexible social strategy that bridged the gap between organic and paid content. We focused on building an engaged community through high-quality, personable content as told from the perspective of Kate and Jack (the founders).
We also combined this approach with a targeted paid strategy to drive a measurable, attributable increase in web traffic and sales via Instagram.
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