TikTok Shares New Tips on How to Maximise Content Performance.

TikTok has provided users, interested in business use on the platform, some new notes on how to maximise TikTok content performance, which could be fairly handy in mapping out your brands platform strategy in the app moving forward. Is your business on Tiktok? Since Q2 2020, user spending on the app has exceeded £220 million […]

What Are TikTok Spark Ads?

In June 2020 TikTok made the bold statement ‘Don’t Make Ads, Make Tiktoks’, cementing the social media platform as a new arena where old digital advertising rules don’t apply. The following year, in July 2021, TikTok launched their new advertising tool Spark Ads which they tagged as a “one-of-a-kind solution for brands to cement their […]

What is “TikTok Now”?

TikTok Now is the latest feature in the ever expanding universe of TikTok. Unveiled in the US on September 15th, 2022 as the ‘newest way to be entertained and connect with others on TikTok’, the premise of TikTok Now is to share a snapshot of your day with your friends and/or followers at a random […]