Scaling DTC revenue for Jack & Victor Whisky

The Client 🥃

Jack & Victor Whisky is the product of Greg Hemphill and Ford Keirnan, stars of the iconic Scottish TV show, Still Game. 

With an extremely engaged and passionate audience across Scotland and around the globe, Jack & Victor Whisky aims to bring entertaining content and an accessible product to the market while helping fans relive their favourite moments from the legendary TV show.

Shaka Social have now been working with Jack & Victor for over 2 years, bringing the product and brand to life across social.

Our Role 🔎

  • Paid Social Advertising
  • Social Media Management
  • Content Strategy
  • Content Production
  • Email Marketing

The Challenge 💪

With our long standing relationship with Jack & Victor, the brand was looking to engage their audience during the festive period, with a clear goal of driving product sales. With the re-launch of their well-loved gift box, we needed to quickly and efficiently drive measurable traffic and ultimately conversions of the Whisky, their Gin ‘Still Gin’ and their Gift Box.

Over the long period of working with the brand, our strategy has always been focussed on community building and custom made social-first content to drive awareness and sales for Jack & Victor. The Still Game community is very localised, but it is an extremely passionate one, with a great affinity towards the show and its characters. Our challenge was to quickly increase conversions with the new and existing product range while maintaining the brand image that has become renowned for Jack & Victor.

The Results 📈


  • 13.6x ROAS (Return on ad spend) on the Christmas campaign
  • Utilised a social-first, entertainment based content strategy to maximise sales and brand awareness
  • Over 100,000 reached through highly targeted custom audiences
  • CTR (Click-through rate) of 4.93% via highly engaged custom audiences
  • 4,000+ visits to the Jack & Victor website


The Solution ✏️

Leveraging a dynamic mix of social-first creative assets created by Shaka Social, we planned and executed an organic and paid advertising strategy across Instagram, Facebook and X (Twitter) which exceeded expected return during the festive period. Leveraging current and new audiences across these platforms resulted in a huge increase in brand awareness for Jack & Victor, whilst driving over 4,000+ visits to the website.

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