Taking a content-first approach, we produced engaging, high-quality social content at scale that when combined with strategic paid advertising on Meta – drove a significant uplift in both brand awareness and revenue – particularly amongst their target audience of Gen Z. 

We then used performance data to influence future content, focusing on the hooks and content themes that had the highest impact. 

This resulted in a strategy that provided an increasing return MoM as we strategically refined our approach and output based on the return. 

Our strategy also leveraged common pain points for buying plants online (many people didn’t even know it was possible!) and we worked with creators to generate brand-orientated content at scale for maximum awareness on both TikTok and Instagram.

Profitability was an important consideration, so our paid media team led by Connie and Aaron worked closely with Gardeners Dream to determine a genuinely profitable ROAS and CPA target based on their margins. 

This helped to ensure that our efforts were making a positive impact to the bottom line, and gave us a clear, objective view of what was working via Meta. 

The result was a unified content and paid media strategy that successfully drove a measurable increase in DTC revenue for Gardeners Dream. 

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