$724,000 AUD generated in 14 days for Time + Tide

The Client ⏱️

Time+Tide stands out as a world leading online watch content publisher. 

 The heart of the Time+Tide ethos lies in a welcoming approach to watches, irrespective of budget, dealer connections, or collection status. Time+Tide acknowledges the transformative impact of watch love, advocating for “big watch energy” that goes beyond size to encapsulate the meaningful impact watches can have on people’s lives.

Here’s how we brought Time+Tide’s ethos to life and delivered it directly to people across the world.

Our Role 🔎

  • Paid Social Advertising
  • Organic Social Management
  • Content Strategy
  • Short Form Content Editing

The Challenge 💪

Time+Tide were looking for a way to immediately shout about their new Time+Tide x Zenith Night Surfer El Primero watch launch and were looking to quickly drive engaged audiences to their custom landing page with a sign up goal. With this being the second iteration of their collaboration with Swiss watch brand Zenith, Time+Tide were looking to blow the initial release out the water. 

With an extremely engaged owned organic audience, a large database of previous customers and a new and improved product, Shaka were challenged to bring this campaign to life via Paid Social Advertising on Meta, while maintaining the well-loved personality of the brand.

The Results 📈


  • Launched limited edition ‘Time+Tide x Zenith Night Surfer El Primero’ globally
  • 40+ total units sold within 14 days of launch (unit value A$18,100)
  • 68,000+ ad impressions
  • 240+ registrations for the release
  • Over 1,000 visits to the enquiry page
  • $1.56 AUD CPC (GBP 0.81)

The Solution ✏️

Leveraging a dynamic mix of social-first creative assets delivered to us, we planned and executed an aggressive paid Meta strategy over a 14 day period that resulted in over 240 initial registrations for the limited edition release, and ultimately over 40 watches sold within this initial sales window.

"Despite working from Australia, with the Shaka team based in the UK, the partnership has gone form strength to strength. They have excellent initiative and intuition in the digital marketing space and provide super creative input into how we can continue to grow our campaigns to keep improving ROI. Highly recommend."
Scott Jungwirth
General Manager // Time+Tide
creative assets for Time+Tide Night Surfer El Primero by Shaka Social

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